Be reborn and be happy to the fullest

Chapter 742: Using both hard and soft tactics to dominate the entertainment industry (5)

"Han Er opened fire!"

"What? Who offended Han Er? That gun-eating boy hasn't scolded anyone in a long time!"

"Hey, this time it's different. It's two machine guns facing each other, and Han Er is spraying Zhang Yi!"

"What? Why are the first two of the Four Young Masters facing each other?"

"Go to Weibo and watch..."

Even Li Shuo and the people in Shuoguo's operations department didn't expect that Han Er's simple message would generate such a huge amount of attention!

According to Li Shuo's original plan, today would be the day when the three major websites A\B\C would jointly release Wei Ni's new song - Wei Ni has superb looks and solid singing skills, so it would naturally be best for her to appear in front of the audience in the form of a video. Moreover, these three websites have now been invested in or even controlled by Li Shuo, so he can allocate more traffic and resources to Wei Ni and "Unforgiven"!

And Han Er, in Li Shuo's plan, is really just a "vanguard general"!

To be precise, neither Han Er nor Zhang Yi was taken seriously by Li Shuo from the beginning to the end: they might be famous talents, but they lacked the support of capital and operation team, so they could never make waves!

Take "X" as an example. Zhang Yi and Huale Bao criticized "X" online, saying that he arbitrarily regarded "adaptation" as "originality", which seemed to have attracted a lot of discussion. However, today "X"'s new song "Unforgivable" was released, and there were various press releases on the entire network except for the three stations ABC. This kind of horrible whitewashing advertising and promotion is incomparable to the two big Vs on Weibo.

But now, the situation seems to have changed subtly, because Han Er and Zhang Yi, there is nothing wrong with them being alone, but they have never quarreled with each other. It just so happens that their status and names are full of a sense of fate, which is almost a natural good melon for netizens!

So, with Han Er's comments, before Zhang Yi even posted a rebuttal, the traffic on their Weibo accounts exploded...

About 20 minutes later, Zhang Yi came out to retort Han Er. The top two of the four young masters - at least the top two in the eyes of the public - were now fighting!

Li Shuo didn't care how fiercely they were fighting, all he wanted was to achieve his goals!

One of the purposes is to promote "Unforgiven" and make Wei Ni's official debut.

"Let the operations department capitalize on the popularity of those two. At least make Wei Ni one of the topics. She's the lead singer of 'Unforgiven'!"

At Li Shuo's command, at the scene of the battle between Han Er and Zhang Yi, some netizens began to mention the name of the lead singer of "Unforgiven":

"After all this rant, what is X's new song? Where can I hear it?"

"Go to Bilibili now, the big banner on the homepage is X's new song 'Unforgivable'. Also, the girl who's singing the lead vocals is really, really nice!"

"The lead singer is Wei Ni, she's only 21 years old this year, and she's the super beauty of our Lenghai Conservatory of Music!"

This was 11, and the voices of the water army were still heard by many people. So at the same time, many people actually searched for "Unforgiven" and Wei Ni. Moreover, Yuan Ke also reported a strange phenomenon:

"With the release of 'Unforgiven' on the three major video sites, traffic on all three of them has increased today, especially on Bilibili. As of now, its daily active users have already broken its previous high, and we expect it to create a new traffic peak today..."

"Oh? Is this the traffic brought by this song?"

"To be more precise, it's the hype, the buzz, the celebrities, and so on. All these elements come together, and their combined force drives traffic..."

No matter what the reason is, Li Shuo achieved his goal. He even achieved goal 1 ahead of time based on goal 2: to build momentum for the three stations A\B\C!

In 11, Youtu Video was at its peak. Even other film and television video sites such as iQiyi and LeTV had to stand aside, and Youtu Video happened to be the main competitor of the three sites A\B\C!

Although the song "Unforgivable" had been uploaded to a music platform, at Li Shuo's request, Wei Ni was asked to record and film the video separately. It was then released simultaneously on three video websites. After the release, all three websites promoted the song simultaneously: with large banners on their homepages, in-site announcements, and so on. Bilibili even launched a series of activities for "Unforgivable" and had already booked an exclusive interview with Wei Ni with Shuoguo Culture...

Perhaps it's due to "historical" reasons, or perhaps it's because Station B's headquarters is in Lenghai, closer to Li Shuo. In short, just from this wave of publicity, it's clear that Station B has taken a lead over Station A and Station C...

As for goal 3, Li Shuo sat in front of his computer, chin in his hands, looking thoughtful. The goals he wanted to achieve were not connected in parallel, but in series:

Only the popularity of Wei Ni and "Unforgiven" could drive a traffic explosion for the three websites. After the traffic explosion of the three websites, the next step is naturally to launch "The Temptation of Returning Home". However, this step is too critical, so Li Shuo naturally won't launch it immediately on the first day. He needs to wait for the perfect opportunity...

Li Shuo stayed in Shuoguo Manor for the whole day. He used half of the day to take care of Yang Xiaomi, who had finally had a rest. He spent the other half browsing various web pages, from the three major video websites to various major music platforms, as well as to Tieba, Weibo and other traffic platforms.

On the three sites A\B\C, Wei Ni's number of fans showed a straight diagonal increase. In just one day, the total number of followers on the three websites reached a terrifying 1!

This was 11 years ago, when even the top Weibo influencers only had a few million followers. Furthermore, the three video websites hadn't yet developed, and were only occupying the two-dimensional market! It can be said that Wei Ni's wave of fan acquisition almost ate up all the "living" traffic of the three websites!

It is mainly Wei Ni’s identity label that is very attractive to fans.

The three websites are mainly for young people, and they have a natural affinity with school students. Wei Ni is a beautiful singer, so naturally she can attract all kinds of people!

Compared to the three websites, platforms like Weibo and Tieba seem to be mainly concerned with the quarrel between Han Er and Zhang Yi. To put it bluntly, they are still just ordinary spectators, and occasionally pay attention to Wei Ni and her "Unforgiven"...

"Alright, stop with all this gossip. No matter how big the scandal is, no matter how much of a fuss online, it's unlikely to have an impact on your offline business..."

Around 5 p.m., Li Shuo and Yang Xiaomi were relaxing by the outdoor pool in the backyard. Seeing him still on his phone, Yang Xiaomi couldn't help but scold him, "I just finished filming this commercial and postponed my schedule. I wanted you to spend some time with me, but you've been playing with your phone the whole time!"

Li Shuo quickly apologized, but also said: "You know, this matter is very important. I just want your original song to be presented as soon as possible..."

The reason why I deliberately said "adapted song" at the beginning was to pave the way for Yang Xiaomi's "Love Offering"! This is the real killer, but the order is probably due to Li Shuo's last few goals.

"I told you, you've just sparked public opinion, and it needs time to ferment. Instead of posting these things, why don't you find the person involved and sit down to have a chat with him to build a better relationship..." Yang Xiaomi blinked and gave advice.

"You mean, Han Er?" Li Shuo raised his eyebrows.

Yang Xiaomi smiled and said, "That's right! Before, Han Er hadn't made a move, so you naturally didn't need to pay any attention to him. But now that he has criticized Zhang Yi, he is on your side. Why not summon him over to meet him? I think this will be easy for you, right? After all, his father is still working for you!"

Li Shuo snapped his fingers. "Bingo! Sister Mi, you've really woken me up. Instead of wasting time here trying to gain traffic, I might as well meet up with Han Er and discuss how to crush Zhang Yi to death!"

As he spoke, he called out to Zhang Yuyan, who was serving not far away: "Yuyan, call Xu Yike and ask her to come over. I need to make an appointment with Han Er."

At this time, Yang Xiaomi said again: "In fact, it's not just Han Er, Guo Laosi is also in Lenghai, you can make an appointment with him too!"

"Guo Laosi?!" Li Shuo raised his eyebrows. Compared to Han Er, he didn't have much good impression of Guo Laosi. The main reason was that after the latter entered the film and television industry, he completely took the idol popularity route, which was extremely inconsistent with Li Shuo's taste.

But then Yang Xiaomi pointed at herself proudly and said, "I happened to have met Guo Laosi a few times and even talked about one of his works. He's actually quite ambitious. He's already planning to directly enter the entertainment industry and become a director with a movie... Well, Guo Laosi sincerely asked me to play the leading lady in his debut film!"

Wow, little fourth generation!

After listening to Yang Xiaomi's words, Li Shuo thought of Guo Laosi's movie, which was very controversial but had a super high box office and also started many trends!

If we look at it from a purely commercial perspective, Guo Laosi's achievements in movies are still better than Han Er's. And looking at the celebrity artists in his movies, we can see that Guo Laosi's "girlfriends" in the entertainment industry are much better than Han Er's.

"What's with that expression on your face? Don't you like Guo Laosi?" Seeing Li Shuo's strange expression, Yang Xiaomi frowned.

"Well, it's not that I don't like you, but it's just that we haven't had much interaction before." Li Shuo thought for a moment and continued, "But since it's your relationship, it would be great to invite you over to sit together and make friends..."

Yang Xiaomi smiled with satisfaction and said, "Then I'll call him now..."

At 8 o'clock that evening, in the tea restaurant on the second floor of the auxiliary building of Shuoguo Manor, Li Shuo met the two eldest sons, Guo Laosi and Han Er!

In fact, even Li Shuo didn't expect that they could arrange a meeting so quickly: Yang Xiaomi called Guo Laosi, who directly replied "I am always available", and Xu Yike's contact with Han Er was even more straightforward. The latter had made up his mind to join Li Shuo since he started to criticize Zhang Yi, so naturally he would not neglect Li Shuo's call!

"Welcome, Han Er, Guo Si! Wow, your arrival truly brings honor to my manor. Besides anything else, we can also register this Shuoguo Manor with the Cultural Bureau and declare it a cultural building where 'great scholars converse and laugh, and commoners come and go'..."

Although the two literary masters came easily and quickly, Li Shuo did not neglect them. He came up and shook hands with each of them. During the greetings and pleasantries, he directly praised them both to a very high position, which also laid the foundation for the subsequent conversation.

Han Er breathed a sigh of relief upon hearing this, then spoke modestly for a few moments before launching into a series of commercial flattery for Li Shuo: "...Compared to us, Young Master Li is truly truly exceptionally talented. Ordinary people outside may not know this, but I do. The arrangement of music Young Master Li created under the pseudonym 'X' is truly unmatched by ordinary people..."

Because the person being flattered was Han Er, Li Shuo was particularly happy, and immediately invited the two of them to the tea restaurant in the auxiliary building: This was the place chosen by Yang Xiaomi. In her words, from the auxiliary building, one can clearly see the scenery of the manor other than the main building, and the view outside is extremely wide, which is very suitable for receiving this kind of literary and artistic guests.

Sure enough, after Han Er and Guo Laosi arrived at the huge tea restaurant with floor-to-ceiling glass and a 120-degree angle, they both showed admiration and couldn't help but praise it.

After taking their seats, Han Er spoke first, opening the conversation:

"Mr. Li, although this is my first time meeting you today, I've actually heard of Li Shuo's studio a long time ago. It was back in December of last year. At that time, I heard from people in the circle that an art studio had appeared in Lenghai. It was a one-person studio, and everyone depended on that one person. He was responsible for writing the core outline of the article, and the others were responsible for polishing it..."

He glanced at Guo Laosi halfway through, who said in surprise, "Is this the same type of studio as mine? Young Master Li is truly amazing!"

The model of one person writing the outline and recruiting others to supplement the content is, at best, a "studio," at worst, a "gunman"—a deviant approach that is utterly rejected by traditional literature. Guo Laosi, for opening a studio, was publicly criticized by both inside and outside the industry a few years ago, with accusations of plagiarism and other issues, causing quite a stir.

Outsiders will only think that this model is the boss exploiting the wisdom of the studio employees, but from the perspective of the studio owner, running it is quite difficult, especially when it comes to writing the most core outline, which is the basis of all creation and requires the studio owner to invest a lot of energy!

"Before, I only knew that Young Master Li opened a company and ran it very well. Later, I heard that he also wrote songs. I never expected that he actually ran a studio. Wow, you are such a genius! It's hard to imagine that you can manage all of this so well..."

Guo Laosi praised Li Shuo in his typical soft voice.

As they praised each other, the atmosphere naturally became extremely harmonious. Then Li Shuo mentioned Zhang Yi, and the sensible Han Er immediately said indignantly, "Zhang Yi is not a good son. This time I will definitely teach him a lesson!"

Since Guo Laosi had accepted Yang Xiaomi's invitation, he didn't act pretentiously at the moment. He smiled and agreed, "Zhang Yi is really too jumpy. I'll say something about it on Weibo later..."