Chapter 16 Plan starts
Chapter 16 Plan starts
President Li Yuan stood in the center of the office, like a general about to go into battle. With a wave of her hand, she shouted, "Comrades, we've discussed enough. It's time to let our hutong-themed project shine!"
Supervisor Chen said with a smile, "Mr. Li, the way you're doing it is like you're going to conquer an alley."
Li Yuan raised her eyebrows: "Hey, Sister Chen, this is much harder than conquering an alley. We're conquering the alleyway of the market!"
Xiao Wang from the design team was the first to get to work. He spread out the design drawings on the table and called everyone over to take a look: "Look, this is the final packaging design we've decided on. How cleverly these hutong elements are integrated! Look at the gate of this courtyard house; it's like opening a treasure box full of surprises, with our product inside."
Xiao Zhang from the marketing team came over, glanced at it, and teased, "Xiao Wang, your design is pretty good, but don't let consumers only see how nice the box looks and then find that the contents don't suit their taste. Otherwise, it will just be a 'pretty face with no substance'."
Xiao Wang glared at him: "You can rest assured, our design and product content complement each other perfectly, just like the harmony between a hutong and the old Beijingers in the hutong."
Just then, Lao Zhao from the R&D team pushed in a small cart filled with samples. He said proudly, "Everyone, try our new products. This candied hawthorn flavor is sweet and sour, just like the authentic old Beijing candied hawthorn; and this donkey roll flavor is chewy and very fragrant."
Everyone crowded around to taste it. Xiao Li from the sales team took a bite of the candied hawthorn-flavored product and his eyes lit up: "Old Zhao, this is great! I feel like this flavor will make those young people unable to stop eating it."
Old Zhao laughed and said, "Of course! I've spent a lot of time in the lab trying to get this flavor right. I feel like I'm practically the head chef of the alley."
Xiao Mei from the publicity team has already started preparing to shoot a short video, and she has recruited several elderly men and women from old Beijing to act in it.
The middle-aged woman, speaking with a perfect Beijing accent, said, "Oh my, I really like this stuff. The taste is just like what we ate when we were kids in the alley."
The old man chimed in, "That's right, this product has the soul of old Beijing."
While instructing the filming, Xiao Mei said with a smile, "Grandpa and Grandma, your performance is so natural, you deserve an Oscar."
Xiao Sun from the customer service team was studying a stack of documents intently, muttering to himself, "Hutong culture... the intricacies of courtyard houses..."
Li Yuan walked over and asked, "Xiao Sun, are you trying to turn yourself into a hutong expert?"
Xiao Sun looked up and said, "Mr. Li, I need to be prepared. If consumers ask questions, I can't let them down. I have to answer their questions like a seasoned Beijing expert."
Meanwhile, Lao Wu from the logistics team was busy making phone calls to suppliers: "Hey buddy, you have to guarantee the quality of these raw materials. We're doing something big here. If there's a problem with the raw materials, it'll be like a wall collapsing in an alley – it'll be unstable."
The supplier assured him over the phone, but Lao Wu was still worried and gave him several more instructions.
As the plan progressed, all the teams were extremely busy.
Looking at everyone's busy figures, Li Yuan said to Sister Chen, "Sister Chen, look at our team, they're like little bees in the alley, buzzing around and working so energetically."
Sister Chen smiled and said, "Yes, but there were definitely quite a few little incidents along the way."
Sure enough, a problem arose. Xiao Li from the sales team approached Li Yuan with a worried look: "Mr. Li, the market research results are in, and the pricing is a bit awkward. What we consider a suitable price, consumers think is a bit high, but if we lower the price, our profits will decrease."
Li Yuan frowned, thought for a while, and said, "We need to study this further. We can't lose money just to make a name for ourselves, but we also can't scare away consumers. Let's see if we can optimize the costs further."
Upon hearing this, Lao Zhao from the R&D team quickly said, "If we lower the cost further, we can't guarantee the taste. I used only the best ingredients to achieve this flavor."
Li Yuan smiled and said, "Old Zhao, don't worry, I'm not asking you to lower the quality. Let's see if there are other ways, such as optimizing the procurement channels."
Before the pricing issue was resolved, Xiao Mei from the publicity team came running over and said, "Mr. Li, we've been negotiating a collaboration with the Hutong Museum, and they've set some rather harsh conditions. They're demanding a lot of control over the exhibition area, which would reduce our promotional space."
Li Yuan slapped her forehead: "This won't do. We need to negotiate with them again. We're cooperating, so it has to be a win-win situation."
Xiao Sun from the customer service team also encountered a problem. He said to Li Yuan, "Ms. Li, I've found that consumers have very different understandings of hutong culture, and there are some questions I don't know how to answer. For example, someone asked about a niche custom in the hutongs, but I couldn't find it in the materials."
Li Yuan comforted him, saying, "Xiao Sun, don't panic. The world is so big, and no one is omniscient or omnipotent. When we encounter problems like this, we can study them together and then add the answers to our knowledge base."
Old Wu from the logistics team also came to report: "General Manager Li, the logistics department said that due to cost considerations, they may not be able to meet our peak delivery requirements. If there are too many orders, it will be troublesome."
Li Yuan said helplessly, "Old Wu, talk to them again. We can increase the logistics costs appropriately, but the service quality cannot be reduced. We can't let consumers wait until the flowers wither."
Despite the ongoing problems, no one showed any sign of backing down.
Xiao Wang from the design team readjusted the packaging design, reducing costs while maintaining its aesthetic appeal. He told everyone, "Look, I've 'slimmed down' the packaging, removing some unnecessary decorations, but the charm of the alleyways remains intact."
After much effort, Lao Zhao from the R&D team found a better quality raw material supplier at a slightly lower price, reducing costs without affecting the taste. He proudly said, "I've found a 'high-value ingredient home' for the product."
After several rounds of arduous negotiations, Xiaomei from the publicity team and the Hutong Museum finally reached a cooperation agreement that satisfied both parties. Xiaomei said with a smile, "The negotiations were like navigating through hutongs; although they were winding, we finally found the way out."
Xiao Sun from the customer service team organized several mini-lectures on hutong culture, inviting experts to explain it to everyone. He himself also learned a lot and is now more adept at handling customer questions. He said, "I feel like a mini encyclopedia of hutong culture now."
Old Wu from the logistics team renegotiated the contract with the logistics supplier, adding some safeguards for special periods. Old Wu said, "That's great, the logistics defense line is now solid, and our products can reach consumers smoothly."
With all the problems resolved, the plan smoothly entered the implementation phase. Mass production of the products began, and the delicious treats were beautifully packaged.
The short video generated a significant response online, with many netizens commenting, "This product is so creative, I want to buy it right now." and "The combination of hutong culture and the product is fantastic; I applaud this innovation."
Looking at the ever-increasing orders, Xiao Li from the sales team couldn't stop smiling: "Haha, we're going to spread the culture of the hutongs all over the country through our products!"
The hutong-themed products gradually gained traction in the market, and President Li Yuan and Manager Chen breathed a sigh of relief as they watched the sales figures steadily climb.
Li Yuan said, "It's like we've set up a grand banquet in the alley. Everyone is having a great time, and we're making a fortune."
Sister Chen smiled and said, "That's right, but this banquet must continue. We need to let more people taste our 'Hutong Feast'."
Each team remained busy, with products continuously being produced on the production line, promotional efforts continuing, customer service patiently answering consumer questions, and logistical support ensuring the smooth operation of the entire process. This hutong-themed project, like a carriage joyfully traveling through the hutongs, carried everyone's dreams and efforts towards a broader market, leaving behind laughter and footprints of success along the way.
bookrebus