Chapter 760: Will Douyin fight against Kuaijiao?
Chapter 760: Will Douyin fight against Kuaijiao?
Xie Xin, the head of Douyin, learned that Yunduo Company was going to sign a contract with an internet celebrity from Douyin's MCN agency, so he called him. After the call was connected, Xie Xin excitedly told Zhao Yun.
"Mr. Zhao, don't you realize this is a huge and good move? This is a big strategy for our platform!"
Zhao Yun was confused by what Xie Xin said, "Grand strategy? What does that mean?"
Xie Xin said excitedly: "Mr. Zhao, look! Because our company now has several sections, many of which require money, our Douyin section is now short of funds, and marketing expenses are also stretched. Unlike the Kuaijiao platform next door, which only has one video section, they put all their money on Kuaijiao, and have been promoting it everywhere, occupying a large user market share!"
"If we can successfully sign a contract with this influencer, we can use her influence to increase the popularity and user stickiness of our platform, thereby attracting more users and advertisers. In this way, we can not only obtain more revenue, but also further expand our market share and compete with Kuaijiao."
"And now that you have signed a contract with an influencer affiliated with our company, it will give our company a good publicity. Users will subconsciously think that ordinary people can also be stars, which will save us a lot of money."
"If this is just one case, people will not take it seriously and will not believe it. But what if there are more? Many people still have dreams of becoming stars. This will attract more high-quality bloggers to our platform. Our platform uses high-quality bloggers and high-quality content to compare with the noisy, abusive, hyped, and messy content next door. Naturally, people will like our clean platform that also has dreams."
Zhao Yun looked out the window and couldn't help but sigh: "The rigid financial and business knowledge learned from books is far inferior to these practical experts. They will grasp every marketing point to get the maximum profit.
Zhao Yun listened to Xie Xin's words and fell into deep thought. He knew that Xie Xin's words made sense, but he also understood that this plan needed to be carefully considered. After all, signing a contract with an internet celebrity is not just a simple transaction, it involves a strategic issue for a company worth tens of billions.
"Okay, I understand. But we also have to act cautiously and not blindly pursue traffic while ignoring the long-term development of the platform. We need to evaluate the influence and fan base of this internet celebrity, and whether she fits the values and positioning of our platform. At the same time, we also have to consider how to establish a good cooperative relationship with her to ensure that the interests of both parties are maximized." Zhao Yun analyzed calmly.
Xie Xin nodded, agreeing with Zhao Yun's opinion. "Yes, Mr. Zhao, you are right. We cannot only see the immediate benefits, but also need to consider long-term development. However, if we can seize this opportunity, I believe it will bring new vitality and opportunities to our platform."
Zhao Yun nodded slightly, with a hint of curiosity in his eyes, and asked, "Boss Xie, have you told Boss Zhang about this?"
Xie Xin sighed softly and answered sincerely, "We are all family and work in the same company. To be honest, I haven't reported this to Director Zhang yet. I called you, Director Zhao, hoping to stabilize your side first and tell you not to worry!"
Zhao Yun raised his lips slightly, revealing a faint smile, and said jokingly: "You are quite honest! I agree with this matter in principle, you can report it to Director Zhang! After all, this is the group's strategy!"
"Okay! I might visit your company in a few days, Mr. Zhao. You have to make time for me!"
"Don't worry! How can I not care about my own company's affairs?"
After Zhao Yun hung up the phone, he began to ponder. Although this matter was very beneficial to Douyin, how could he get more benefits from it? After all, Zhao Yun only had 8% of the shares of Toutiao, and Douyin had 15%.
While considering the benefits, Zhao Yun was also thinking about the disadvantages.
The rapid development of short video platforms has attracted the attention of capital. Short videos have become a foreseeable capital explosion point.
Toutiao still needs to raise funds this year, and its own shares will be diluted. It is not that it does not have the money to invest in Toutiao, but that it does not have the ability to own more shares. By then, it will suffer the same fate as Jingxi Company.
After the first failure, they will become even crazier and their parents may be in danger.
Once Douyin platform is established, people on the next platform will also kill them. Zhao Yun heard that the people behind Kuaijiao are also very capable, so he has to be on guard. He is no longer the ignorant boy.
It is too much of a headache to consider both the company's strategy and its operations. We have to find time to hand over the entertainment sector to someone reliable to manage it.
After thinking for a while, Zhao Yun decided to call Zhang Manman first. She must not be fooled by the Douyin management.
So Zhao Yun dialed Zhang Manman's phone number, but no one answered. After a few minutes, his cell phone rang. It was Zhang Manman calling back.
Zhao Yun pressed the answer button, and Zhang Manman's excited voice came from the receiver: "Zhao Yun! Haha! You finally decided to call me!"
Hearing her cheerful laughter, Zhao Yun couldn't help but laugh and said, "Haha, there are a lot of things going on in the company recently, so I'm a little too busy. By the way, where are you attending college now?"
"I'm in Yanjing! Hehehe, don't you feel very happy?" Zhang Manman said proudly.
"Yanjing? Yanjing is great! It's quite close to me. Which school do you go to?" Zhao Yun asked curiously.
"I applied to Yenching University just because I wanted to be closer to you. I'm currently in the Media Department of Yenching Sports University, studying new media!" Zhang Manman replied.
"There is such a major in Sports University?" Zhao Yun asked in surprise.
"I originally thought there was no such thing, but I discovered it by chance when I was applying for other majors. After reading the introduction of the major, I felt that it was quite suitable for me, and it was also quite relevant to my current job, so I applied for it." Zhang Manman explained. "You have recently seen my Douyin, and have you seen that the quality of my recent videos has also improved?"
"I saw it. It's indeed a little funnier. Oh, it's a good thing that you're in Yanjing. Contact Dayuan and Zhang Guoliang and ask them to come to Yanjing tomorrow. We'll hold a shareholders' meeting tomorrow and tell everyone something."
"what is the matter!"
"I haven't figured it out yet! Remember, if Douyin management contacts you during this period, don't agree to anything. Wait until we finish the meeting tomorrow."
"Okay! Zhao Yun, I missed you! Can you come and see me?"
"Not today. I have to sort things out first. We'll meet tomorrow, right? How about I pick you up from your school in advance?"
"Okay! I'll wait for you! Hehe! Kiss! Mua, I'm going to class! I just sneaked out to make the call."
"Go!"
"Yeah! Bye!"
After hanging up the phone, Zhao Yun was thinking about who to discuss this matter with?
Although he looks prosperous, he faces a huge abyss behind the prosperity.
Wuyou Media, the internet celebrity MCN, is a way out for himself and the future wealth of these friends. Zhao Yun doesn't want too many people to know about it. After all, he has a lot of black fans. If they attack Wuyou Media, they can't stand it.
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